Airshow’s Randy LeRoy started his audio career in Nashville, where he worked with many struggling and successful songwriters and learned how to make a pitchable demo in one of the most active music markets in the world.
There comes a time for every aspiring songwriter when their songs make the journey from words on paper to some form of audio recording. Most song demos begin in the form of a work tape.
Most work tapes are simple recordings. Guitar/vocal, piano/vocal, sometimes even a cappella. These demos show the song’s basic melody, chord progressions, and lyrics. Today the easiest way to record a work tape is on a smartphone or portable hand held recording device.
When a songwriter feels that a song is ready to pitch to publishers or producers, a more produced version of the original work tape is usually preferred. Back in the day, a songwriter would need to book a recording studio and hire musicians to record the demo before going public. Today’s songwriter-based project studio provides the practicing writer the software and electronic instruments to complete such a demo.
The most common complaint I hear from songwriters completing self-produced demos is that, while they are happy with the performance, they are not happy with their sounds and mix. They don’t like the quality of the electronic instruments they’re using for piano, drums, pads, and other virtual studio technology (vst) sounds. The mix of real instruments and sequenced parts don’t smear together to create the mix they want to hear.
This is where Airshow can help. I know how to find the production “sweet spot” for a song demo and I’ve assembled the software to do this work cost-effectively and with good results. I can import your session and audio files, replace your sequenced sounds and remix your demo in a world-class listening environment using some of the best sounding vst instruments and plug-ins available.
I use Cubase 7, with Native Instruments Komplete 8 Ulitmate, Ocean Way’s Platinum Drums HD, Halion 4, Reason, Big Fish Audio’s First Call Horns, a Roland Fantom XR and a variety of sample libraries to enhance the sequenced sounds you originally programmed.
One piece of advice that seasoned songwriters consistently cite is the need for quality demos to break through the clutter and establish oneself as a committed professional writer. Now you have a pro audio resource to help you follow that advice.
If you’re interested in having Randy take a listen to your “before” demo and create an “after” production you’re proud to pitch, drop him a line at firstname.lastname@example.org.